A vibrant branding that captures the essence of a gastronomic space like no other. Immerse yourself in the tropical vibes of The Local Garden, where culinary delights come alive with the freshest and healthiest ingredients.
When discussing the cafe’s theme with the clients, the only thing that came to mind was a children’s book I read a long time ago, ‘The Secret Garden,’ but with a tropical twist. The aim is to capture ‘a scene of a secret garden’ as the brand story, offering a brief escape from the tropical heat. The theme and visuals must highlight the aesthetics of lush greenery and evoke a ‘food spa’ sensation, essentially creating a tropical oasis.
After several typography developments, the logo was decided to have a more rounded and chic look. The overall appearance doesn’t feel too classic but rather modern and fresh.
The design incorporates various elements, including exotic plants, colorful flowers, and abundant greenery, to evoke the ambiance of a secret garden. I have created watercolor illustrations to instill a sense of tranquility and relaxation. To add a quirky, vintage glamour with feminine qualities, a touch of the golden age has been integrated.
Branding
Visual Identity
Print + Stationery
Illustration
Social Media
